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Marketing Manager - Auburn University

Company: Aramark
Location: Auburn
Posted on: May 10, 2022

Job Description:

Job Description
About Higher EducationWhen it comes to on-campus dining, facilities services, sport arenas and conference center services, Aramark is the real head of the class. Partnering with close to 600 colleges and universities throughout the United States, we strive to provide the best residential, retail, and catering options, service and facilities for students, faculty and administrator. Our programs are second to none in their innovation, excellence and results. As part of our commitment, we are determined to build and develop the best team of professionals in the industry - people who aren't afraid of spearheading change, who know how to lead and who appreciate endless opportunity.
The Marketing Manager will support Aramark at the Auburn University. As a Marketing Manager working with the Higher Education Marketing team, you will partner in the development, implementation and evaluation of marketing programs and strategies. Specifically supporting business strategies and projects including but not limited to sales growth, market penetration, customer retention, quality, image, improved profit margins and improved market share. You will be responsible for supporting operations managers.
Main areas of focus for this position include:

  • Marketing Research/Data collection
    • Focus groups, surveying, campus mapping, trend development, Gen Y research, competitive pricing analysis, etc
    • Strategic Planning/Innovation/Creativity
      • Development of new strategies and tactics for promoting existing or new locations, etc. to enhance sales and customer satisfaction
      • Sales
        • Development and execution of annual meal plan campaigns, including oral and written presentations, to various target groups (e.g.; on-campus residents, commuters, faculty & staff, etc.)
        • Marketing
          • Special events, promotions, marketing collateral, media interaction, public relations, etc.
          • Relationship building
            • Interaction with clients, university department heads, student organizations, community groups, etc.Job Requirements
              • A BS degree in business or marketing is highly preferred
              • Must have a minimum of 3 years of experience in sales (e.g.; retail) and/or marketing program development.
              • A proven ability to increase sales and measure the impact/ROI on implementation of programs
              • A demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically.
              • Must have excellent interpersonal skills including presentation, public speaking and client interaction skills
              • Must be able to efficiently utilize social media and MS Office products to accomplish work tasksAbout Aramark
                Our MissionRooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.About AramarkThe people of Aramark proudly serve millions of guests every day through food, facilities, and uniform services in 19 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential.

Keywords: Aramark, Auburn , Marketing Manager - Auburn University, Executive , Auburn, Alabama

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