Director of Marketing & Experiences

Company: The Hotel at Auburn University
Location: Auburn
Posted on: February 19, 2026

Job Description:

Job Description Job Description Job Summary We are seeking a highly strategic and innovative Director of Marketing & Experiences to lead the marketing initiatives for the Auburn Complex. This leadership role requires a deep understanding of digital and traditional marketing channels, with a focus on driving brand awareness, customer engagement, and revenue growth. The ideal candidate will possess functional knowledge in SEO, social media marketing, multichannel marketing, and analytics, and will oversee the development and execution of comprehensive marketing strategies across various platforms. This position offers an exciting opportunity to shape the company's market presence and influence overall business success. Duties Develop and implement integrated marketing strategies aligned with company goals, including SEO, content marketing, digital marketing, public relations and performance marketing. Lead and work with 3rd party vendors on multi-channel campaigns utilizing social media platforms such as Facebook Advertising, Google AdWords, and email marketing to maximize reach and engagement. Oversee advertising sales initiatives and collaborate with sales teams to generate leads through print advertising, online campaigns, and product management. Manage marketing automation tools and analyze campaign performance using Google Analytics and other analytics platforms to optimize ROI. Create compelling content for various channels including websites (WordPress), HTML-based landing pages, blogs, and print materials. Conduct market research to identify trends, customer needs, and competitive insights to inform strategic decisions. Supervise the design team utilizing Adobe Creative Suite (take out) for branding materials, advertisements, and digital content. Coordinate with vendors on e-commerce strategies to enhance online sales channels. Manage budgets for marketing campaigns ensuring efficient allocation of resources across all initiatives. Lead efforts in B2B marketing initiatives to expand corporate partnerships and client base. Monitor industry developments in digital advertising sales, copywriting best practices, and emerging technologies to keep the company at the forefront of marketing innovation. Conceptualize, develop, and execute signature guest experiences, activations, and seasonal programming across The Laurel Hotel & Spa, Hey Day Market, and Walt's on the Roof Develop and manage the annual experiences and events calendar Create immersive, story-driven programming designed to elevate the guest journey and strengthen brand identity Ensure all experiential offerings align with luxury service standards and brand storytelling Requirements Proven experience in digital marketing roles with functional knowledge in SEO, social media marketing, multichannel campaigns, and analytics tools Demonstrated functional knowledge in advertising sales, performance marketing, content creation, email marketing, Google AdWords, Facebook Advertising, and print advertising. Proficiency with Adobe Creative Suite (Photoshop, Illustrator), WordPress (including HTML editing), and familiarity with e-commerce platforms. Solid understanding of marketing automation platforms and tools for campaign management. Excellent research skills combined with copywriting abilities to craft compelling messaging across channels. Experience in product management and budgeting for large-scale marketing projects. Ability to analyze data effectively to inform strategic decisions that improve campaign performance. Exceptional leadership skills with experience managing cross-functional teams in a fast-paced environment. Bachelor's degree in Marketing, Business Administration or related field; This role is ideal for a visionary leader passionate about leveraging innovative marketing techniques to elevate brand presence while driving measurable results across multiple channels.

Keywords: The Hotel at Auburn University, Auburn , Director of Marketing & Experiences, PR / Public Relations , Auburn, Alabama